Life is too short to let fear make big decisions for you.
By KRIS FRIESWICK Executive editor, Inc. -- This has been the central message of Robbins's long career. It's the most ancient of all the common sense ever spoken. Yet when it falls from Robbins's lips, people listen, and they have for more than 30 years. "When everybody's unsure what to do, and there's somebody who fucking knows, everyone pays attention," says Robbins. "Someone who has certainty, even if they're wrong, will lead other people."
In late July, Robbins was in Traverse City, Michigan, for a film-festival screening of his latest project, a new Netflix documentary called Tony Robbins: I Am Not Your Guru. Reclining his 6'7" superhero-size frame across a hotel room sofa, Robbins shares what he calls the single most important bit of business advice he gives his clients--something he's become adept at following himself. "There are always two businesses you've got to manage," says Robbins in his deep-throated baritone. "There's the business you're in, and the business you're becoming. If you just manage the business you're in, you're going to get knocked out by a new technology or new competition. But if you're constantly managing those two businesses, you won't have to quit or pivot, because you're always doing something to innovate, or to change, or to improve." In other words, the man never, ever stops.
But lots of people don't stop. Lots of people run successful businesses. Lots of people offer sound, incisive advice. But none of them could get the CEO of a multibillion-dollar company to jump into a snake-infested river in the middle of the night. So why can Robbins?
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